Experience & Integrity in Marketing

Helping Small Businesses Connect and Retain Awesome Customers!

If you want more customers, start by asking yourself three simple questions:
1. Would you visit your store or business and come away with an exceptional customer experience?
2. Does your company website exceed customer expectations when it comes to finding solutions?
3. Are your online reviews constantly lauding the awesome experience customers have with your company?

If you have to think about “Yes”, is it because you know that your customers are not getting the best experience from your staff, website and social media experiences? If your answer isn’t a hearty “Yes”, opportunities to earn not only a new customer but also referrals, are being lost! I’d suggest to you, one of the top reasons customers rely on the internet for solutions is because customers are not having their expectations exceeded by local businesses (and their websites)!

Improving Your Customer’s Experience Is The Sustainable Growth Strategy

Customer Experiences Are Personal

The Internet isn’t killing the corner store! I would argue that the retail environment has given up on a focus of exceptional, personal service that has always been core to earning loyalty and referrals. Small businesses thrived before the internet with a focus on exceptional service and earning the next sale! There has always been a price to beat, but exceptional customer service is priceless!

Does Your Website Rock?

Websites don’t exceed or meet customer expectations with flashy graphics, animations and lists of product features. Instead, a website wins customers by articulating and allowing website traffic to easily navigate to the solutions! Customers have a lower frustration trigger when it comes to websites. You have minutes to thrill a walk-in customer, but only have seconds to amaze a website visitor!

Social Media Experience Matters

If your company has social media pages, you have to treat those assets as if they are a customer-facing human! Why?because that is a customer expectation! Additionally, social media can function like local business review websites by serving positive and negative customer experiences that impact your brand’s reputation! If you link to social media, it must exceed customer expectations!

I help small businesses earn more customers!

Exceeding Customer Expectations Is The Key To Growing Any Business!

I bring decades of retail and business to business experience from a time where the two most important types of customers were ones you earned and others that were referred. Finding the right answers wasn’t about search engines steering consumers around with targeted marketing. The right answers were provided by businesses that provided on outstanding customer service.

Look at the state of B2C and B2B transactions today. Almost everything you can buy online can still be purchased in store. While there are plenty of products and services that cannot be provided online, individuals and businesses will still shop online instead of calling or visiting a local business.

The solution, while simple, demands attention to detail and changing a culture that is perpetuated by the cold, callous nature of the internet. Fortunately the same resource that can earn and retain customers, is one that can also support building a stronger connection to your website and social media assets, your employees!

Customer Experience Matters Everywhere You Do Business!

Exceeding Customer Experiences Everywhere!

The experience wherever your business engages existing and potential customers, matters when it comes to earning the first sale and future referrals. Whether it is a company store, website or any social media platform, brand, product and service reputation have to be managed in real time.

A Website Is A Transactional Document

Instead a websites is a living document that builds relationships and close deals. Also, while some visitors may be placated with an informative home page, other visitors need to be dropped right on an offer links page, and be courted to take a transactional step!

Managing Social Media To Win Customers!

Is your social media managed 24/7? Managing a customer interaction with social media is the same as dealing with customers that walk in a door. On top of sharing insights your business solutions, you have to promptly respond to positive and negative customer experience interactions.

Your Business Already Has The Tools To Improve A Customer’s Experience

An Outside Assessment Of What Your Customers Experience

Obvisously you are committed to the success of your business venture. You have vested your more than time and money to create products and services that support your brand as a trusted solution. Yet, even what looks like an exceptional business fails to thrive. Often is the case that outstanding products and services, are set back by issues well within the control of a business owner or a company’s management.

This is why a third-party professional assessment of customer-facing assets, including retail locations, staff, websites and social media assets is vital. After decades in retail sales, management and customer service, I bring an ability to observe a retail operation as if I have eyes and ears in the back of my head. With over 25 years creating transactional websites, I’ll spell out where changes need to be made to exceed a website visitor’s expectations. As to social media, I’ll bring the same critical analysis that will help you grow your following and generate referrals.

There is no long-term commitment, instead I bring tools to help you and your staff understand the value of exceptional customer service across all customer-facing assets.

Customer Experience Matters Everywhere You Do Business!

Assessing Your Customer’s Experience

I have the experience to shop retail locations, visit and review a website or social media page, to see exactly what your existing and potential customers experience. These are the first steps to improving your customer’s experiences!

Turning A Company Website Into An Asset

Most website developers do not have a sales or customer service background, but some create very pretty brochures! I have a history in retail sales, customer service and have been developing transactional websites for over 25 years!

Managing Social Media To Win Customers

Your customers use social media to research, get advice or share experiences. I will help you leverage existing social media resources, create engaging content and manage customer interactions to enhance brand reputation!